15 years ago, The Friends of Olde Downtowne in Johnson City, Tennessee, set out to create an event that would bring together local, regional and national musicians and artists in a free event for locals and tourists alike.  Over the years, this tradition has showcased the revitalization efforts of Downtown Johnson City, and this year they are adding something new to the lineup.


Nowadays, when folks are bellying up to a bar, they’re more inclined to order up a local brew. The craft beer craze is sweeping the nation, and this year’s Festival has taken note. For the first time, they are offering the Blue Hop Brew-Haha—an opportunity to sample craft beers from 20 different breweries for just $20 per ticket. Holston River Brewery is Bristol’s first local brewery and will be participating with other regional breweries.


The Brew-Haha will be held on Saturday from 1-4pm—but tickets are limited. Click here ( to purchase yours!


Another new addition that has been added in celebration of the Festival’s 15th Anniversary requires you to just sit back and listen. The ETSU Storytelling Program will bring some of the region’s best to the Majestic Stage to spin some yarns.


Three stages will be under the spotlight for this year’s festival: the Fountain Square Stage, the Southern Stage and the Jazz Stage. From Americana music to the smooth sounds of jazz, from local quartets to New York bands, there will something to perk up everyone’s ears.


And don’t forget about the Blue Plum Fast 5k Run/Walk, Dress Up for Downtown! Folks are encouraged to wear their most creative interpretation of formal and prom running fashions—who says you can’t run in style?


The area’s largest festival is definitely a local favorite. With the Blue Plum Playhouse, the Urban Art Throw Down—amazing designs created by aerosol graffiti artists—and the Animation Festival, The Friends of Olde Downtowne continue to do a great job highlighting the wide array of local talent. It’s the perfect way to kick off the summer!

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