Ready to go? We’d love to show you the way.

Thinking about exploring Northeast Tennessee? There’s more…to see and do here. Take a hike on the Appalachian Trail, camp in a state park, visit a historic landmark, chow down on delicious eats, sample some craft brews, and much more. We can’t wait to show you around.


With the gorgeous Appalachian Mountains serving as a backdrop, Bristol is known for its incomparable outdoor beauty and is home to a rich musical heritage as the Birthplace of Country Music, NASCAR racing’s Bristol Motor Speedway, vibrant and historic downtown, and some of the friendliest people you’ll ever meet!


Whether you’re looking for a high adrenaline adventure or a relaxing escape you can find it here in the mountains of northeast Tennessee. With the Watauga River offering some of the southeast’s best trout fishing, hundreds of miles of hiking along the Appalachian Trail, two state parks and pristine Watauga Lake, the opportunities for outdoor adventure are endless. 

Johnson City

Nestled in the foothills of the scenic Appalachian Mountains, Johnson City, Tennessee combines big-city amenities, small-town Southern charm, and world-class outdoor recreation into a travel destination for everyone. Whether you’re looking for your next adventure, a leisurely weekend retreat, or a family-friendly vacation, you can Go. All. Out. in Johnson City.


Kingsport is a city full of originals. Pal’s Sudden Service was born here, as was the recipe for the Original Long Island Iced Tea. The hand-carved carousel is a beloved original too, as is our music, brews, cultural experiences and outdoor adventures. As a city of makers, more originals are soon on the way!

Trip Ideas

Mountain Biking Movement Sparks New Business

The sense of community in and around Northeast Tennessee is growing. With an influx of mountain biking trails, persevering small business owners, and enthusiastic local entrepreneurs, it’s no surprise that folks are flocking to our mountains! Mountain Biking Culture Northeast Tennessee is packed with mountain…


New Podcast: Meet Me in Tennessee

Join us each month for insider secrets, stories, and travel tips straight from the front line of some of our favorite businesses in the region. Tune in from your favorite podcast app on any device.


Best Spots to Pitch a Tent

Whether you are craving the crackling sounds of a warm bonfire or just looking for a cozy place to sleep under the stars, we have you covered on your next favorite camping spot. Here’s six 6 of our favorites. Laurel Falls This waterfall oasis is…


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