Upcoming Events


From music festivals, racing, history, heritage, food and everything in between. Here's your guide.

  • Downtown at Dusk: Lu’au Edition

    International Storytelling Center 116 W. Main St, Jonesborough, TN, United States

    Join us in Historic Jonesborough for Downtown at Dusk: Lu’au Edition for a tropical themed event on Saturday, August 13 from 4 p.m. to 7 p.m. Attendees will enjoy 10+ tropical themed beverage and small bite tasting stops. Participating downtown businesses will provide drink and food tastings. There will be both alcoholic and non-alcoholic options.

    $10 – $20
  • Downtown at Dusk: Lu’au Edition

    International Storytelling Center 116 W. Main St, Jonesborough, TN, United States

    Join us in Historic Jonesborough for Downtown at Dusk: Lu’au Edition for a tropical themed event on Saturday, August 13 from 4 p.m. to 7 p.m. Attendees will enjoy 10+ tropical themed beverage and small bite tasting stops. Participating downtown businesses will provide drink and food tastings. There will be both alcoholic and non-alcoholic options.

    $10 – $20
  • Jonesborough: Spring Shop Hop

    Downtown Jonesborough 116 W Main St, Jonesborough, TN, United States

    Jonesborough Area Merchants & Service Association (JAMSA) to host Spring Shop Hop Jonesborough Area Merchants & Service Association (JAMSA) will host a Spring Shop Hop on Friday, March 24 from noon to 5 p.m. throughout downtown Jonesborough. Customers will be rewarded for shopping local by receiving $10 in JAMSA coins for every $50 spent at participating JAMSA businesses. The total spent is based on the pre-tax amount and can

  • JAMSA hosts Grinchmas Shopping Party

    Town of Jonesborough TN, United States

    The Jonesborough Area Merchant & Service Association (JAMSA) is excited to host a Grinchmas Shopping Party on Saturday, November 25 from 3 to 6 p.m. There will be Whoville themed treats, shopping discounts and children’s activities such as ornament painting and musical chairs in many Jonesborough small businesses. Tickets are $15 for a 10-pack. Each ticket can be exchanged for one treat or activity during the 3

  • Jonesborough’s ninth annual Chocolate Fest

    Historic Jonesborough Visitor Center 117 Boone St, Jonesborough, TN, United States

    Jonesborough Area Merchants & Service Association (JAMSA) will host the ninth annual Chocolate Fest as a two-day festival on Friday, February 9 through Saturday, February 10. Dates and times include Friday, February 9, 1 to 4 p.m. and 5 to 8 p.m.; Saturday, February 10, 10 a.m. to 1 p.m. and 2 to 5 p.m. Tickets will be sold in packs of 10 for $20 and need to be purchased in advance. Early ticket pick-up will begin Monday, February 5 through Thursday, February 8 from

  • Jonesborough Town Wide Yard Sale

    Downtown Jonesborough 116 W Main St, Jonesborough, TN, United States

    Historic Jonesborough will be offering everything you need and don’t need on Saturday, August 17 from 9am - 3 pm. The Townwide Yard Sale will be held around the Jonesborough Visitors Center and also in front of the Court House on Main Street. The event is sponsored by the Jonesborough Merchants Association and has offered anything

  • 4th Annual Pumpkin Harvest Festival

    Downtown Jonesborough 116 W Main St, Jonesborough, TN, United States

    The 4th Annual Pumpkin Harvest Festival is BACK and anticipated to sell out fast! (Check out the details below to see how you can WIN SOME OF YOUR OWN!)   Saturday, September 20th, 2025 11 AM – 5 PM Historic Downtown Jonesborough, TN(For questions, please send us a message.) 2025 will mark 4 years that JAMSA has brought you