Beyond the well-known attractions, this region is full of quiet wonders. Music halls tucked in hollows, waterfalls down winding trails, and local spots where history and hospitality meet. Whether you’re exploring for a weekend or rediscovering your backyard, these off-the-beaten-path gems offer something special: authenticity, charm, and stories that stick with you.
Villa Nove Vineyard – Johnson County
Don’t let the mountains of Tennessee fool you, this Tuscan-inspired venue indulges guests in globally inspired Villa Nove Vineyards and Watauga Lake Winery wines crafted from curated California grapes as well as grapes grown on the Villa Nove Farm. Spoil yourself with an Italian-inspired menu while enjoying magnificent 360-degree mountain views and live entertainment weekly. The drive to the Vineyard is just as good as the wine!
The Down Home – Johnson City
Ask any local where to hear real music, and they’ll point you here. The Down Home is small, soulful, and packed with character, offering everything from folk and bluegrass to poetry readings and storytelling nights. It’s more than a venue; it’s a community that’s kept its integrity for over 45 years.
Blue Hole Falls – Carter County
Hidden in the Cherokee National Forest, Blue Hole is a string of clear, cold swimming holes fed by a small cascade. The trail is short but rewarding, and the water’s edge is perfect for a quiet picnic or a spontaneous plunge. It’s a secret spot locals cherish and tend to keep that way.
Project BBQ – Johnson City
This unassuming walk-up joint delivers big flavor with a creative twist. Known for their loaded mac and cheese bowls, brisket burritos, and house-made sauces, Project BBQ puts a modern spin on Southern smokehouse favorites. Grab a meal and eat at one of the outdoor picnic tables.
Tennessee Hills Distillery – Jonesborough Location
Inside a restored 1800s salt house, this craft distillery serves up small-batch spirits with Appalachian roots. The vibe is laid-back, the cocktails are thoughtful, and the walkable location in historic Jonesborough makes it a perfect stop during a day of exploring.
Betty’s Stockyard Café – Kingsport
Tucked beside the Kingsport livestock auction, Betty’s Stockyard Café is where real-deal Southern breakfasts meet working-class charm. Open early and serving hearty portions, it’s a throwback to simpler times: eggs, biscuits, and stories traded over strong coffee. Don’t expect fancy, just flavor and folks who know your name if you show up twice.
Laurel Run Park – Church Hill
Quiet and unassuming, this park features a trail that winds along a creek and leads to a hidden waterfall. It’s an easy walk with plenty of reward: wildflowers in spring, cool water in summer, and golden leaves in fall. Great for a solo stroll or a spontaneous adventure with friends.
Final Word:
These aren’t the places on billboards. They’re the stories told in small crowds, the kind of places you stumble on and remember forever. In a region rich with heritage and heart, these hidden gems remind us that sometimes the best destinations are the ones still waiting to be found.
Written by Ryan Shipley for Northeast Tennessee Tourism Association.
