Exploring the small towns of Northeast Tennessee is like stepping into a living narrative—each downtown offering a unique chapter of Southern heritage, resilience, and warmth. These streets aren’t merely pathways; they’re vibrant hubs where history, hospitality, and local culture beautifully converge.
Jonesborough

Tennessee’se Oldest Town
Walk along brick-lined sidewalks and admire beautifully preserved historic buildings. Don’t miss the International Storytelling Center, famous for its annual National Storytelling Festival. Stop by The Corner Cup for coffee and conversation, browse eclectic finds at local boutiques like Noelle, and savor farm-to-table dishes at Main Street Café.
Greeneville

A Presidential Past
Main Street Greeneville offers a journey through American history. Explore landmarks like the Andrew Johnson National Historic Site and the elegant Dickson-Williams Mansion. Unwind at Catalyst Coffee Company or sample craft beers at Rock City Tap & Lounge a favorite gathering spot among locals. Pop inside for a drink at Brumley’s Restaurant, or stay for the night at General Morgan Inn.
Rogersville

Southern Hospitality Personified
Experience Rogersville’s timeless charm at the historic Hale Springs Inn and find unique regional crafts at the Local Artists Gallery. Be sure to dine at the popular Red Dog on Main, known for wood-fired pizzas and craft beers. Celebrate local culture during the lively annual Heritage Days festival or monthly cruise-ins.
Erwin

Mountain Town Charm
Surrounded by Appalachian beauty, Erwin’s Main Street is both inviting and scenic. Browse vintage finds at the Valley Beautiful Antique Mall, enjoy coffee at Steel Rails Coffee House, authentic cuisine at The Red Fork. You won’t want to miss this mountain town’s largest festival! The Unicoi County Apple Festival is a celebration of Appalachian culture in the heart of the fall season.
Elizabethton

Historic Elegance
Historic Downtown Elizabethton is rich in frontier history. Visit iconic landmarks like the picturesque Covered Bridge or ride the Tweetsie Trail with a bike from Pedals on Rails. Browse charming shops, including Duck Crossing Antique Mall, and savor locally brewed coffee and fresh pastries at The Coffee Company. It doesn’t get any more Americana than during the annual Covered Bridge Celebration held each September.
Recap
These historic main streets embody the heart of Northeast Tennessee, offering genuine connections to the area’s past, rich local culture, and welcoming communities. Each town invites you not just to explore, but to experience their stories—where history, hospitality, and authentic Southern charm seamlessly merge into unforgettable moments.
Written by Ryan Shipley for Northeast Tennessee Tourism Association.